Developing and Defining Your Creative Idea: Working Out Your Personal & Business Values

What are personal values?

Values are the principles that help you to decide what is right and wrong, and how to act in various situations. They are the basic and fundamental beliefs that guide or motivate attitudes or actions. They help us to determine what is important to us. They describe the personal qualities we choose to embody to guide our actions; the sort of person we want to be; the manner in which we treat ourselves and others, and our interaction with the world around us. They provide the general guidelines for conduct.

What are business or professional values?

Business or professional values are the core values or standards that guide the way you do business or work professionally. They sum up what your business or creative practice stands for, influences the organisational culture and drives how and why you do things. While business plans and strategies may change, the core values of your business will usually remain the same. Company values help businesses grow and evolve without losing focus on what is important to them. There are many different company values a business can take on, usually in various combinations, to help guide them in the way in which they do things.

Examples of values

Accountability – Achievement – Adaptability – Adventure – Altruism – Ambition – Authenticity – Balance – Beauty – Being the best – Belonging – Career – Caring – Collaboration – Commitment – Community – Compassion – Competence – Confidence Connection – Contentment – Contribution – Cooperation – Courage – Creativity – Curiosity Dignity – Diversity – Environment – Efficiency – Equality – Ethics – Excellence – Fairness Faith – Family – Financial stability – Forgiveness – Freedom – Friendship – Fun – Future generations – Generosity – Giving back – Grace – Gratitude – Growth – Harmony – Health Home – Honesty – Hope – Humility – Humor – Inclusion – Independence – Initiative – Integrity – Intuition – Job security – Joy – Justice – Kindness – Knowledge – Leadership Learning – Legacy – Leisure – Love – Loyalty – Making a difference – Nature – Openness – Optimism – Order – Parenting – Patience – Patriotism – Peace – Perseverance – Personal fulfillment – Power – Pride – Recognition – Reliability – Resourcefulness – Respect Responsibility – Risk-taking – Safety – Security – Self-discipline – Self-expression – Self-respect – Serenity – Service – Simplicity – Spirituality – Sportsmanship – Stewardship Success – Teamwork – Thrift – Time – Tradition – Travel – Trust – Truth – Understanding Uniqueness – Usefulness – Vision – Vulnerability – Wealth – Well-being – Wholeheartedness – Wisdom
https://daretolead.brenebrown.com/wpcontent/uploads/2019/02/Values.pdf

Use the exercise below to help you to work out both your personal and business values to help you to develop and define your creative idea.