Paul Boal’s Talk: What I Learnt
We had a big deadline at Blick earlier this month, so I am a bit late with this write up of the key things I learnt from our April Blick Academy event with Paul Boal founder of Clever Ghost. Clever Ghost is a branding and design studio which Paul founded in 2018. Paul has done a fantastic job growing his business during a very tough period over the pandemic and in the current economic climate. Paul shared many lessons in his talk, but here are some of the bits I think are most important.
1. Hard work and dedication pays off
An obvious, but important lesson! Paul shared in his talk that he graduated during the recession and at that time you needed 3-5 years experience to get a job! At one stage he had 4 different jobs including working security at night and as a cleaner to make ends meet and he went back to study at Belfast Met to upskill to get the skills he needed to get a job. Paul was a resident at Blick for several years, before outgrowing our space, so I have seen first hand the consistent hard work and commitment he put into his business. Paul was at Blick working on his business consistently every day, which really shows in his success.
2.Make sure people know your name and face
Network, network, network! Get out there and meet people. Paul talked about how he had the realisation that he didn’t know anyone in the design industry so he started networking. Making the effort to go to everywhere and anywhere, including places he felt out of place to meet people and be known and active.
3. Connecting with people leads to chance encounters, which leads to work!
Paul shared how his efforts to network and make connections within the industry, led to chance encounters that led to work. Over time he ended up with more and more people approaching him and asking him if he was available for freelance work and he decided it was time to go for it!
4. You never know what’s going to happen at some stage you just have to take the leap and go for it!
As Paul mentioned during his talk, people started approaching him and asking him about work and without any guarantees, or knowing what would happen he just had to take a chance and follow his dreams and go for it!
5. Find people who know more than you, spend time with them and learn from them
Paul realised during the early stages of working as a freelancer that he didn’t actually know how people got their clients. He figured out he had to use his connections, ask questions and find out. His advice is to ask all the questions to learn and grow.
6. Being creative is a privilege, enjoy it and use it to make the world a better place!
Paul spoke of the power creatives and designers have to change the world and the importance of using their skills outside work to do meaningful work and do good. Paul is also interested in trying to influence positive change within the industry, including addressing working hours and conditions and staff treatment. His plan for Clever Ghost is to become B Corp certified to create a positive impact. Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab is unique in our ability to measure a company’s entire social and environmental impact.
7. Take personal responsibility for the skills that you need to develop to achieve success.
Paul spoke of how as well as building his networking and communication skills he has gone back to study several times to build the skills he felt he needed to be successful.
8. Listen to and learn from your clients.
Working with clients who are real life people with different needs and budgets is invaluable. You can only learn so much from education, it’s through working in the industry that you learn the most important lessons.
9. Reply to and follow up emails.
This sounds a simple one, but is so important when working for yourself. Reply and follow up all emails, even if you don’t want the work. Your reputation and reliability are crucial to your success and Northern Ireland is a small place, so it’s important to always be professional.
10. Take every opportunity that comes your way, especially in the early days!
Paul spoke of how important it is to take all work opportunities in the early days. In an ideal world you would cherry pick the kind of work you would like to do, but sometimes you have to accept reality and take on the more bread and butter roles, but also remember to be open to what they might lead to or where ideas will come from!
11. Remember your role as a service provider
As a self-employed creative or creative business owner, it’s important to remember that what you are being paid for is to provide a service. You have to remember the needs of your clients and that there are lots of different messages that need to be told and bills that need to be paid.
12. Offering a good service and being a good person, being reliable, open, transparent and honest is more important than your portfolio and creative work
Paul spoke of the importance of being respectful, offering a good service and treating others well, both clients and others working in the industry. 90% of his work is from referrals! Northern Ireland is a small place and people will remember how you treated them and the service you offered. Be honest about deadlines and processes. Under promise and over deliver, be kind, share ideas, congratulate others and have contracts in place where possible for clarity and to protect everyone involved.
13. When making the transition from being a freelancer to running a company, be clear on your values.
Paul spoke of the importance of knowing and communicating your company values when making the transition from being a freelancer to running a company. As they will shine through and attract the right kind of clients. We have an exercise on the resources section of our website to help you to work out your personal and business values .
14. It’s important to have an understanding of all the roles in your company even if you’re outsourcing them!
Understanding each of the different roles involved in your company helps you to manage your company more efficiently and have better relationships with your team. You will understand the time things take, the processes required and skills and resources needed.
15. Hiring staff changes everything.
Paul spoke of how hiring his first staff member brought about the realistion that he now had to prioritise their needs and think about the needs of the company as a whole, not just his own needs and ambitions.
16. There will always be hard times and work is just work!
Probably the most important lesson from Paul’s talk, but also in many ways the hardest! Paul spoke of the fear he felt during the covid pandemic when all of a sudden he lost all his work. He felt like he had only just got up and running and went from being the busiest he had ever been to feeling like overnight he lost everything. He spoke of the impact the stress had on him physically and how it also taught him an important lesson about how little control we have and to keep boundaries around work and remember we work to live, and it’s important to to keep it that way which can be hard when starting a creative business as it can be all consuming and does require a certain amount of dedication and commitment if you want it to be successful.
Many thanks to Paul for sharing his real-life experiences and wisdom gained during his creative journey!
Our next Blick Academy event is on Wednesday 5th June at 7pm, with Yeo Magazine founder, designer and all round creative Saul Duffin sharing his creative story!
You can book your tickets here: https://blickstudios.org/events/blick-academy-creative-talk-june/
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Applications are now open for our new creative incubation program offering 4 emerging creatives workspace and support to develop their creative idea over an 8-month period! for more info visit our website (link in profile)
Sep 6
We are very excited to announce a brand new project we have been working on called “Design Your Life”
An international collaboration between The Design Salon which we are a partner of alongside Karishma Kusurkar and Kylie Chan Illustration Design Your Life will feature an interactive installation at AIRSIDE Hong Kong and a series of design-led workshops to imagine, explore and create new habits and beliefs.
Design Your Life has been selected to be a part of the British Council’s SPARK 2024 Festival in Hong Kong which will take place this October.
More info coming soon!
Sep 5
NURTURE CREATIVE INCUBATION PROGRAM
An 8-month program to help 4 emerging creatives in Belfast establish their creative practice. Providing bespoke business support and free shared creative workspace in our new South Belfast studios. Each program participant will have 24/7 access to their own dedicated deskspace as well as use of shared communal facilities throughout the program. In addition they will benefit from the following support:
Monthly one-on-one mentoring sessions – for accountability with Blick founder Christine James
Monthly peer-mentoring group sessions with the other program participants – for peer support, learning, inspiration, community and accountability.
Quarterly finance mentoring sessions – to help with financial planning and advice with Blick and freelance finance manager Rosy James
Monthly industry specific skillshare training workshops for program participants – with current and past Blick residents and team members, sharing their skills and experiences with the program participants
Monthly online business resources, worksheets and exercises – to help you refine your idea, improve your skills and knowledge and for accountability and to establish your creative practice
Quarterly creative talks – by local creatives sharing their creative journey for inspiration and peer learning
Quarterly industry specific skillshare workshops – by local creatives sharing their expertise to improve skills and knowledge
Showcasing and promotional opportunities – on our website and social media and through presenting your work at a showcase event at the end of the project
Program dates:
1st October 2024 – 31st May 2025
For more info visit our website (link in profile) or get in touch!
Sep 4
NURTURE CREATIVE INCUBATION PROGRAM
An 8-month program starting this October providing bespoke meaningful business support within a nurturing creative environment to help 4 emerging freelance or self-employed creatives to successfully establish their creative practice.
Participants on the program with benefit from
- Free shared creative workspace in our new South Belfast studios. Each program participant will have 24/7 access to their own dedicated deskspace as well as use of shared communal facilities throughout the program.
- Monthly one-on-one mentoring sessions – for accountability with Blick founder Christine James
- Monthly peer-mentoring group sessions with the other program participants – for peer support, learning, inspiration, community and accountability.
- Quarterly finance mentoring sessions – to help with financial planning and advice with Blick and freelance finance manager Rosy James
- Monthly industry specific skillshare training workshops for program participants – with current and past Blick residents and team members, sharing their skills and experiences with the program participants
- Monthly online business resources, worksheets and exercises – to help you refine your idea, improve your skills and knowledge and for accountability and to establish your creative practice
- Quarterly creative talks – by local creatives sharing their creative journey for inspiration and peer learning
- Quarterly industry specific skillshare workshops – by local creatives sharing their expertise to improve skills and knowledge
- Showcasing and promotional opportunities – on our website and social media and through presenting your work at a showcase event at the end of the project
This program is aimed at emerging creatives who aren’t yet generating a full-time income from their creative practice. To be eligible to apply for the program you must have an idea for a creative business or be a self-employed creative, or creative freelancer established for less than 6 months.
Please note that due to the nature of the funding, screen and technology based businesses aren`t eligible to apply for more info visit our website or get in touch!
Aug 30
We have been a bit quiet on here for the last few weeks as we have been busy getting our new South Belfast space ready and working on a few new projects behind the scenes, one of which is a new program of support for emerging creatives in Belfast called Nurture, which is kindly part funded by Belfast City Council!
Nurture will feature an 8 month creative incubation program starting this October providing free workspace and bespoke business support including mentoring, peer mentoring, workshops, talks, training sessions and different exercises and resources to help 4 emerging creatives establish their creative practice.
There will also be an ongoing program of talks and workshops and online content to provide support and inspiration for self-employed and freelance creatives within the broader creative community in Belfast.
We will be sharing more info in the coming weeks, but in the meantime, you can find more information on our website (link in profile)
Aug 28
In this month’s Meet the Resident we get to know self-employed digital marketer Syed one of our newist creative residents in our Hill St studios
Aug 13
Some photos from the 3rd NI Creative Hubs Meetup, hosted this time in Bangor, where we visited the following Creative Hubs
- Boom Studios @boom.studios
- Seacourt Print Workshop @seacourtprints
- The Courthouse @courthousebangor
Aug 9
In our latest Meet the Resident we get to know self-employed digital marketer Syed M. Noman one of our newist creative residents in our Hill St studios.
Tell us a bit about yourself and your creative work?
My name is Syed M. Noman, and I am a self-employed digital marketer. I specialize in using a variety of platforms, including Google Ads, Facebook, and Instagram, to effectively promote and sell my clients’ products. Through strategic and creative campaigns, I help businesses reach their target audiences, increase brand visibility, and drive sales. My expertise in digital marketing allows me to craft tailored solutions that meet the unique needs of each client, ensuring their success in the competitive online marketplace.
What was the biggest hurdle for you starting out and how did you overcome it?
The biggest hurdle for me when starting out was transitioning from being an employee at well-known companies like TRG, Axact, and IBEX Global to launching my own venture. Leaving a stable job to start my own business was daunting, but I was determined to pursue my entrepreneurial dreams. I took the risk and invested significant effort into building my business from the ground up. Through relentless hard work and dedication, I gradually overcame the initial challenges, and things became easier over time.
How do you stay inspired and motivated?
I stay inspired and motivated by my genuine passion for digital marketing. I love what I do, and this intrinsic enjoyment drives me to continuously improve and innovate in my work. This enthusiasm not only fuels my creativity but also keeps me motivated to tackle challenges and achieve my goals.
Where can people find you online?
Instagram @nomasays
Threads @nomasays
Aug 7
We finally got the keys for our new South Belfast space! Now, for the fun bit of transforming the space!
Aug 6
Creative Hubs Meetup #3 Bangor
This is the third meetup for creative hubs in Northern Ireland to come together, connect, share ideas and support each other. This time in sunny Bangor where we will be visiting:
-Boom Studios @boom.studios
-Seacourt Print Workshop @seacourtprints
-The Courthouse @courthousebangor
If you are involved with running or working in a creative hub in Northern Ireland, we would love for you to join us at this our third meetup.
Meetup Details
Date: August 6, 2024
Time: 2.30pm
Location: Boom Studios 80 Main Street Bangor BT20 5AE
Book your ticket on our website (link in profile) ✨️
Aug 5
Friday was our last day in our beautiful Malone studios. We have been there since 2007 and have had over 15 amazing years in the studios, but due to our landlord selling the building, we are now relocating!
We have a new property in South Belfast lined up and will be announcing details shortly. We have loved our time in Malone and are very grateful to have had the opportunity to enjoy such a beautiful building over the years, but change is good and we are excited for the future and opening our new space and announcing some exciting new projects in coming weeks!
After a busy week of moving furniture and finishing things off, we are happy to be taking a well-deserved break for a few days before getting properly stuck in on all our exciting new projects!
Jul 28
Another chance to see some of the pics from our @womenfolk.co JUNIOR.SENIOR event we hosted last month!
Jul 23
Here we meet and get some advice and insights one of our newist creative residents at Blick video editor Ben O’Neil
Jul 22
Due to an insanely busy period of work and travel, this is a very belated post on some of the key lessons from our last Blick Academy Creative Talk on 5th June with Saul Duffin founder of @yeomagazine
We have a full event writeup on our blog with lots more tips and insights from Saul and lessons he has learned throughout his creative journey! (Link to blog in profile) ✨️
Jul 16
Here we meet and get some advice and insights one of our newist creative residents at Blick video editor Ben O’Neil.
Tell us a bit about yourself and your creative work?
I’m a video editor who predominantly works in non-scripted television. Currently working on a two part documentary series for Amazon Prime
What was the biggest hurdle for you starting out and how did you overcome it?
Getting in the door. I didn’t know anyone in tv so the biggest hurdle was getting my name about and then getting hired to work on something. I made lots of tea for years then convinced someone to let me edit a small thing.
How do you stay inspired and motivated?
Watching good stuff
What do you wish you had known before starting out?
Everyone is faking it a little bit.
What’s your top tip/piece of advice for anyone wanting to follow a creative path?
Be prepared to fail and then get back up and try again. Also practice your craft as much as humanly possible.
Do you have any regrets or anything you wish you had done differently on your creative journey?
Too many to list probably. Still working on that part.
Where can people find you online?
I’m thoroughly offline but my email is mebenoneil@gmail.com
Jul 8
NI CREATIVE HUBS MEETUP #3 BANGOR
This is the third meetup for creative hubs in Northern Ireland to come together, connect, share ideas, and support each other. This time in sunny Bangor, where we will be visiting:
Boom Studios @boom.studios
Seacourt Print Workshop @seacourtprints
The Courthouse @courthousebangor
If you are involved with running or working in a creative hub in Northern Ireland, we would love for you to join us at this our third meetup.
This series of events is a collaborative project between Blick Shared Studios and Boom Studios
�Book your ticket on our website (link in profile) ✨️
Jul 2
Some pics 📸 from our @womenfolk.co JUNIOR.SENIOR event on Saturday 15th June with @wee.nuls and @majukooo sharing their creative stories ✨️
Jul 1
Happy Friday! It`s almost the weekend... some lovely light in our Cotton Court Studios earlier this week! Let`s hope we see more of it over the weekend 🌞 ☀️ 🌤
Jun 28
Last week I was very lucky to get to attend this year’s Hubs Meet Up Bautopia 4 Metamorphosis organised by the European Creative Hubs Network with the support of STPLN , the hosting hub in Malmö, Sweden.
This year’s Hubs Meetup was exclusively for European Creative Hubs Network members and was a three day event focusing on creative hubs and their current topics of interest and challenges. This year, it was all about delving into the transformations of our communities, the built environment around us and the impact of creators on designing how we live where we live. As well as the amazing opportunities for peer learning from and connecting with other creative hubs here are a few of the things I found interesting from the meetup talks:
Collaboration - is key, but people need to learn how to collaborate as it`s not a skill that’s traditionally taught in schools, colleges or universities.
Unlearning - we need to unlearn old ways of working to relearn new ways of working.
Cross-sector collaboration - will have a role to play in green and social transformation and future innovation, bringing together artists, creatives and industry. Creatives have different ways of thinking, methods and processes and are capable of shaping something new in lots of different ways.
CITY ECOLOGY WALK
We also got to take part in a city walk organised by Feral a creative studio and research platform for ecology in urban spaces which was a lovely way to get some fresh air, find out a bit more about the city, it’s heritage and ecology.
Some of the places we visited on the walk:
1. Traditional Herring Shacks
2. Traditional Herring Fishing Boats
3. Turning Torso
4. Redeveloped Industrial Seafront Area
SOCIAL IMPACT WORKSHOP
I also took part in an amazing social impact workshop, which I will share more on in coming days. Giving me lots of new tools and methods for measuring our impact here at Blick. I especially loved the advice that it`s ok to include anecdotal evidence including stories and observations, to build a broader picture of the real human experience and impact of your organisation. I`m looking forward to going through the process properly for Blick in coming months!
Jun 27