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How to Identify Core Purpose: 5 Whys

  1. Start with WHAT you do. “We make X products or deliver Y services”
  2. Next, ask “WHY is that important?” How do you make a difference in the lives of your customers?
  3. Ask the WHY question again and again (5 times – Don’t cheat and stop with 3 whys!), each time brainstorming and charting your answers.
  4. After a few whys, you’ll find that you’re getting down to the fundamental purpose of the organization.
  5. Review all the different answers to the WHY question, searching for the answer that resonates most, generates some passion, and gets to the heart of your organization’s Core Purpose.

 

Questions to Test & Refine Your Core Purpose

  1. Do you find this purpose personally inspiring, and does it make you feel proud of your company?
  2. Can you envision this purpose being as valid 100 years from now as it is today?
  3. Does this purpose help you decide which opportunities and activities to say YES to and which ones to say NO to?
  4. Is this purpose authentic (not merely words on paper that “sound nice”), and would it be greeted with enthusiasm rather than cynicism?

Putting Your Core Purpose Into Words

When you’ve got your purpose figured out, try and put it in words. Keep in mind, it doesn’t need to be a description of your products and services. It needs to be a succinct description of the impact of those products and services, and it usually begins with ‘we.’ And it should speak to your highest aspirations, it doesn’t need to be something you’re delivering on 100 percent today.

Downloadable PDF and Word versions of the Understanding Your “Why” Exercise

Understanding Your "Why" Exercise PDF

PDF: 66.41 KB
A downloadable PDF version of the 'Undertanding Your "Why" exercise'
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Understanding Your "Why" Exercise Word Document

Word doc: 67.50 KB
A downloadable Word version of the 'Undertanding Your "Why" exercise'
Download document

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As part of our new international collaborative project Design Your Life we are hosting a series of online design-led workshops to imagine, explore ​and create new habits and beliefs. 

- - DESIGN YOUR LIFE THROUGH DOODLES & DRAWINGS - - 

About the workshops

Design your life to improve your health and wellbeing through doodling, drawing and collaging in this interactive visual journaling workshop.

Use the power of doodling, drawing, cutting and sticking to help you look inward, reflect on your life and lifestyle and use the principles of design to help you redesign a healthier, happier life.

 

Workshop agendas

The Past. We will begin the fieldtrip by exploring our past. Examining past choices, habits and any regrets, or unprocessed thoughts or feelings we may be holding on to that are impacting our health and wellbeing.

The Present. In the second part of the fieldtrip, we will reflect on our current lives and lifestyles exploring the many different individual daily decisions and choices we all make which impact how we feel, our health and wellbeing, how we live our lives and almost everything that happens in our lives.

The Future. We will use design thinking principles in the final part of the fieldtrip to help us to imagine small, sustainable changes we can each make to design our future lives and lifestyles to improve our health and well-being.

 

What to know or bring to the workshops

Pen or pencil, crayons or colouring pencils
A minimum of 2 sheets of A4 paper
Optional: masking tape or washi tape, scissors, glue and magazine images

Workshop time and dates:

Online zoom workshop: 
Date: Monday 23rd September
Time: 11.45am - 1.00pm

Creative mornings fieldtrip:
Date: Tuesday 24th September 
Time: 12.00 - 1.00pm

You can sign up to both via our events and workshops website page (link in profile) ✨️ 

Workshop time and dates:

Online zoom workshop: 

Date: Monday 23rd September

Time: 11.45am - 1.00pm

Creative mornings fieldtrip:

Date: Tuesday 24th September 

Time: 12.00 - 1.00pm

Links to sign up for both are in our profile
On our new 8-month incubation program starting this October 4 emerging creatives will each get bespoke business support and free shared creative workspace in our new South Belfast studios. Each program participant will have 24/7 access to their own dedicated deskspace as well as use of shared communal facilities throughout the program. For more info on the program and support available visit our website (link in profile)
Our lovely Cotton Court studios, which are right opposite the Merchant Hotel in the Cathedral Quarter!
Applications are now open for our new creative incubation program offering 4 emerging creatives workspace and support to develop their creative idea over an 8-month period! for more info visit our website (link in profile)
We are very excited to announce a brand new project we have been working on called “Design Your Life”

An international collaboration between The Design ​Salon which we are a partner of alongside Karishma Kusurkar and Kylie Chan Illustration Design Your Life will feature an ​interactive installation at AIRSIDE Hong Kong and a ​series of design-led workshops to imagine, explore ​and create new habits and beliefs.

Design Your Life has been selected to be a part of ​the British Council’s SPARK 2024 Festival in Hong Kong ​which will take place this October.

More info coming soon!
NURTURE CREATIVE INCUBATION PROGRAM

An 8-month program to help 4 emerging creatives in Belfast establish their creative practice. Providing bespoke business support and free shared creative workspace in our new South Belfast studios. Each program participant will have 24/7 access to their own dedicated deskspace as well as use of shared communal facilities throughout the program. In addition they will benefit from the following support:

Monthly one-on-one mentoring sessions – for accountability with Blick founder Christine James

Monthly peer-mentoring group sessions with the other program participants – for peer support, learning, inspiration, community and accountability.

Quarterly finance mentoring sessions – to help with financial planning and advice with Blick and freelance finance manager Rosy James

Monthly industry specific skillshare training workshops for program participants – with current and past Blick residents and team members, sharing their skills and experiences with the program participants

Monthly online business resources, worksheets and exercises – to help you refine your idea, improve your skills and knowledge and for accountability and to establish your creative practice

Quarterly creative talks – by local creatives sharing their creative journey for inspiration and peer learning

Quarterly industry specific skillshare workshops – by local creatives sharing their expertise to improve skills and knowledge

Showcasing and promotional opportunities – on our website and social media and through presenting your work at a showcase event at the end of the project

 

Program dates:

1st October 2024 – 31st May 2025

For more info visit our website (link in profile) or get in touch!
In this month’s Meet the Resident we get to know self-employed digital marketer Syed one of our newist creative residents in our Hill St studios
We finally got the keys for our new South Belfast space! Now, for the fun bit of transforming the space!
Creative Hubs Meetup #3 Bangor

This is the third meetup for creative hubs in Northern Ireland to come together, connect, share ideas and support each other. This time in sunny Bangor where we will be visiting:

-Boom Studios @boom.studios

-Seacourt Print Workshop  @seacourtprints

-The Courthouse @courthousebangor

If you are involved with running or working in a creative hub in Northern Ireland, we would love for you to join us at this our third meetup.

Meetup Details
Date: August 6, 2024
Time: 2.30pm
Location: Boom Studios 80 Main Street Bangor BT20 5AE

Book your ticket on our website (link in profile) ✨️
Another chance to see some of the pics from our @womenfolk.co JUNIOR.SENIOR event we hosted last month!
Here we meet and get some advice and insights one of our newist creative residents at Blick video editor Ben O’Neil
Happy holidays to anyone lucky enough to get a few days off work ✨️