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How to Identify Core Purpose: 5 Whys

  1. Start with WHAT you do. “We make X products or deliver Y services”
  2. Next, ask “WHY is that important?” How do you make a difference in the lives of your customers?
  3. Ask the WHY question again and again (5 times – Don’t cheat and stop with 3 whys!), each time brainstorming and charting your answers.
  4. After a few whys, you’ll find that you’re getting down to the fundamental purpose of the organization.
  5. Review all the different answers to the WHY question, searching for the answer that resonates most, generates some passion, and gets to the heart of your organization’s Core Purpose.

 

Questions to Test & Refine Your Core Purpose

  1. Do you find this purpose personally inspiring, and does it make you feel proud of your company?
  2. Can you envision this purpose being as valid 100 years from now as it is today?
  3. Does this purpose help you decide which opportunities and activities to say YES to and which ones to say NO to?
  4. Is this purpose authentic (not merely words on paper that “sound nice”), and would it be greeted with enthusiasm rather than cynicism?

Putting Your Core Purpose Into Words

When you’ve got your purpose figured out, try and put it in words. Keep in mind, it doesn’t need to be a description of your products and services. It needs to be a succinct description of the impact of those products and services, and it usually begins with ‘we.’ And it should speak to your highest aspirations, it doesn’t need to be something you’re delivering on 100 percent today.

Downloadable PDF and Word versions of the Understanding Your “Why” Exercise

Understanding Your "Why" Exercise PDF

PDF: 66.41 KB
A downloadable PDF version of the 'Undertanding Your "Why" exercise'
Download document

Understanding Your "Why" Exercise Word Document

Word doc: 67.50 KB
A downloadable Word version of the 'Undertanding Your "Why" exercise'
Download document

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- - NEXT WEEK - FINANCE ADVICE SESSIONS FOR ARTISTS - -

As part of the Arts and Mental Health Partnership Programme, funded by the Arts Council of Northern Ireland, National Lottery and the Baring Foundation we will be facilitating these 1-2-1 online Financial Advice Sessions for the Arts Council of Northern Ireland. 

These sessions will be an opportunity for artists to talk through their art practice finances and the tailored financial resources we will put together ahead of the sessions. Registered artists will work with us in advance of the session to ensure the outcomes are personalised to meet the financial needs of each artist. All participants will receive personalised post-session goals and actions.

For more info and to book visit:

For more info and to book visit: https://blickstudios.org/events/13482/
What's coming up at Blick over the next couple of months!
Some great insights from @laurenkelsoillustrator 's creative talk for us back in May last year!
- - FINANCE ADVICE SESSIONS FOR ARTISTS - -

As part of the Arts and Mental Health Partnership Programme, funded by the Arts Council of Northern Ireland, National Lottery and the Baring 
Foundation, the Arts Council of Northern Ireland will be running 2 x online sessions and 5 x in-person Self-Care Workshops for Individual Artists in Derry/Londonderry this March. 

Including these 1-2-1 online Financial Advice Sessions we will be hosting for registered artists to talk through their art practice finances and the tailored financial resources we will put together ahead of the sessions. Registered artists will work with us in advance of the session to ensure the outcomes are personalised to meet the financial needs of each artist. All participants will receive personalised post-session goals and actions.

For more info and to book visit: https://blickstudios.org/events/13482/
- - BLICK CREATIVE RESOURCES - NESTA CREATIVE ENTERPRISE TOOLKIT - -

A great weekend exercise for anyone with an idea for a creative business!

The idea for Blick came during a NESTA https://www.nesta.org.uk/ creative enterprise program in Belfast School of Art in 2006.

We used this toolkit back then and it's still a great free resource to help you plan, build, test, communicate and launch your new creative business.

You can find this downloadable PDF on the resources section of our website. Link below and in profile 

https://blickstudios.org/resources/nesta-creative-enterprise-toolkit/
- - BLICK BUSINESS ADDRESS SERVICE - -

As well as offering physical workspace we also offer virtual office space for creative businesses. You can use our Hill St address for your creative business giving your business a professional public image and keeping your home address private. 

We offer 2 different services

Monthly Business Address Service £22.50 (Monthly) £200 (Annually)

At the start of each month we will redirect up to 15 items of regular and standard large letter-sized business mail to the address of your choice. Post beyond the 15 letters will be charged at the price of postage, and the cost will be added to your following bill.

Weekly Business Address Service £30 (Monthly) £300 (Annually)

We will redirect business mail to the address of your choice weekly. Up to 25 items of regular and standard large letter-sized mail per calendar month. Post beyond the 25 letters will be charged at the price of postage, and the cost will be added to your following bill.

For more info email rosy@blickstudios.org or visit our website: https://blickstudios.org/virtual-services/
BLICK CREATIVE RESOURCES - YearCompass 

As January draws to a close YearCompass is an amazing free downloadable booklet to help you reflect on the past year and plan your next year.

� With a set of carefully selected questions and exercises, YearCompass helps you uncover your own patterns and design the ideal year for yourself. �Learn from your mistakes, celebrate your victories, and set out a path you want to walk on. 

About YearCompass
In 2012 on New Year's Eve with their friends, they made a booklet with a few questions to help their reflection and it went viral. Since then it's become an international movement with more than 500+ volunteers from 61 countries. Today the YearCompass booklet is available in 52 different languages. The self-printed version is free to download from the YearCompass website and had 2,000,000 downloads last year.

The core team originates from Hungary working together since 2008 on multiple projects like CodeBerry School, Invisible University, and STEAM Academy. Currently active core team members: Békéssy László, P. Tóth András, Vigh István.

��https://www.instagram.com/yearcompass/�

�

��https://blickstudios.org/resources/yearcompass-free-booklet-to-help-you-reflect-on-the-year/����
Looking back before we move into a new month at some of our best bits of 2025!