Retail Ready Insights for Creatives from Linzi Rooney founder of Born and Bred
Way back in October last year we organised a Retail Ready Fieldtrip for Ulster University Enterprise Placement Year Students. We started the day in our Hill Street studios before visiting Born and Bred, Hunter Paper Co and Story Box NI
With the students all learning about how to get their creative products ready for retail from Linzi Rooney founder of Born and Bred, Emma Jackson founder of Hunter Paper Co and Rachel McIlgorm founder of Story Box NI
It has taken us a while but we took lots of notes on the day and have written up some of our best insights from the day, that we thought might be useful for other creatives on a similar journey. Starting with
Linzi Rooney founder of Born and Bred which sells unique gifts and accessories, created by artisans and craftspeople in Northern Ireland
01. Create a strong brand and social media presence. Linzi really emphasised the value of creating a strong brand and social media presence for your creative business to make you more attractive as a potential supplier for retailers. For her shop she said brand is quite often more important than the product itself.
02. Streamline your production processes. To ensure you can create your products at the volumes required for your chosen retailer.
03. Work out your pricing to take into account retailers margins. Try and charge the same price directly to clients as shops are. Don’t undercut retailers by charging wholesale costs directly to customers or if you want to charge more make sure you have a reason for it.
04. Focus on your packaging. Packaging is as important to many customers as the product itself
05. Tell your story. Through both your branding, packaging and social media to set your creative business apart from high street alternatives.
06. Linzi also really recommended the following books for inspiration Mary Portas Rebuild and Work Like A Woman