6 Key Lessons From Illustrator Lauren Kelso’s Creative Talk
Illustrator Lauren Kelso shared her creative story with us back in May. Here are 6 Key Lessons from her creative talk.
1. Find something that makes you unique
Find something in your creative work or idea that is unique to you and use it consistently to build a unique and recognisable and trusted brand. For example Lauren shared how she developed a process of working with ink and cocktail sticks that helped to differentiate her work and make it recognizable to customers, helping her build a unique brand.
2. Build your networks and connections with local businesses
Lauren shared the value of building networks and connections with local businesses. For example she approached the Galgorm Hotel with one of her illustrations which has led to an ongoing mutually beneficial relationship with the hotel with her selling products in their shop as well as hosting workshops for them. She has also hosted popups with Urban Outfitters and Dougies Goodies helping her build her business and brand.
3. You don’t have to get everything right when you start. You can always change things later
Lauren shared how she originally started her illustration with the brand name LJK Designs before later realising that wasn’t right for her business as it evolved and grew. You don’t have to get everything right or know exactly what you want to do when starting a creative business. The important thing is to make a start so you can work out what is right for you. Without starting you won’t ever know what is right or will work.
4. Seek out and avail of available support
Lauren shared how she made the most of support available from local enterprise agencies including Go succeed as well as her University when starting out.
5. Be proactive, put yourself out there and say yes to opportunities
Lauren shared the value of being proactive, putting yourself out there, seeking and saying yes to opportunities that come your way when starting out and how she believes you have to take chances and go for it. The worst that can happen is you might fail.
6. Self-belief and confidence comes from action
Lauren’s story from graduation to opening her own shop and studio in a few years, shows how confidence and self-belief come from action and consistently moving forwards.