6 Key Lessons From Juliette El Fouly Founder of Le Contour Contemporary Candle Company’s Creative Talk Last March
Juliette El Fouly founder of Le Contour Contemporary Candle Company shared her creative story with us back in March last year. Here are 6 Key Lessons from her creative talk.
1. You are not your business
To cope with the inevitable hard times when starting a creative business try to keep some separation between you and your business and don’t over-identify with it.
2. Use every business experience as a personal learning opportunity
Ask yourself what you can learn personally from every experience. How can you grow? How can you improve? How can this experience help you? Make you stronger, wiser, happier, a better person?
3.Diversify your income streams
Try not to rely on the income from one product or service, it can leave your business vulnerable. For example Juliette spoke of her initial product being recreated and mass produced by a chinese manufacturer and how she lost almost all of her business overnight. This led her to make the decision to diversify her income streams to different products as well as candle-making workshops.
4. Invest in your branding and packaging
Particularly if you are developing a product for a saturated market like candles. Make the purchase of your products an experience and help your product stand out from the crowd.
5. Realise early on that you can’t do everything
Part of successfully running a creative business is knowing when to stop or step back or take a break. There is always more you could do, so you need to set some boundaries around your business and accept that you can’t do everything.
6. Setbacks are inevitable. Being able to pick yourself up and try again is key
Being resilient and able to cope with challenges and setbacks and pick yourself up and try again is key to successfully running a creative business. Juliette shared her experience of losing almost all of her business overnight when a Chinese manufacturer copied her product. After this she had to either give up, or accept her current situation, pick herself up and use it as a learning experience and start again.