An Interview With Designer Paul Boal
Ahead of sharing his creative story with us at our next Blick Academy Creative Talk on Wednesday 17th April we thought it would be nice to ask Paul some questions and get to know him a bit better. Here he shares a bit about his business, how it has grown, his plans for the future and what he would do differently if he was to do it all again…
Tell us a bit about your business?
Clever Ghost is a brand and design studio based just outside of Belfast in Holywood, Northern Ireland. Founded in 2018 with a mission to influence positive change through clever design.
To us, positive change looks like cultivating a sustainable future while prioritising the well-being of our employees. We aim to create a workplace environment that encourages positive mental health, personal growth, and a sense of purpose, striving to empower our team to flourish both professionally and personally. Together, we aspire to make a positive impact on our planet and within ourselves.
We focus on delivering thoughtful, idea-driven work for our clients that resonates with their audiences – from conceptual design to branding, strategy, and brand management.
How has your business grown since you started?
Since 2018, Clever Ghost has grown year on year. Thankfully, we were able to continue trading throughout COVID and came out the other side active and competitive. We’ve grown physically as well as financially, tripling the team and are even looking to add 2 new positions in 2024. We’ve been working hard to consciously be the change that we champion.
What strategies did you first use to market your business when you started out?
Networking, networking, and more networking. The relationships I built before stepping out full-time and founding Clever Ghost were all made through networking. In the early days of Clever Ghost, building those connections in the industry, developing supply chains, and creating a sales pipeline of clients were all grounded in networking and keeping in touch. I attended every type of industry meet-up I could devote time to, just to establish those connections and spread the word about what Clever Ghost was doing and how we might be of service to them and their business. I should’ve taken out shares in a café as a lot of business was done over coffee. Nowadays, the studio relies on a mixture of Direct Sales Marketing, SEO, PPC ads, our website, and social media to acquire leads. Traditional networking still plays a part but it is now one of many strings to our marketing strategy to drive new business for the studio.
As your business has grown, how have you established the culture in your business?
At Clever Ghost, we have grown our studio culture through listening. A simple thing that is often overlooked, but once the company grew beyond just myself there needed to be a platform for employee input. We want to have a positive impact on not just our industry, but our staff and the wider environment. Our vision and mission has been set by those who have shaped Clever Ghost and we actively try to stay attuned to the people who work here. We prioritise personal development and a positive work environment that steps away from the industry norms of unnecessary pressure.
What have you enjoyed most about starting your own business?
It’s a cliché, but being my own boss. It allows us to go after the projects that excite us. Shaping the future of the company and taking it on its unique creative journey is a lot of fun.
Where do you see your business in five years? Ten?
The direction for Clever Ghost is to keep sustainably delivering our work. We want to help other like-minded businesses make that positive change in the world. We care about our impact and we want to continue to do better in all the areas that we influence. In 5 years, I see the studio growing to around 6-10 strong. I’ve always envisioned the team being small and agile, and that’s where I would love it to grow. In 10 years, I would like to see Clever Ghost become a voice within the industry leading positive change. I would like to see Clever Ghost having a strong educational voice, leading the way in helping others create meaningful and influential design. I’d like to see us sharing our knowledge and extending our reach beyond just our clients and peers.
How have your priorities changed from when you first started?
I think that having a team changes your mindset; it’s no longer just my company, its theirs too, and that has played a big part in the decision-making at Clever Ghost. The studio is a team now and we will look forward with a team-centred mindset.
Knowing what you know now, is there anything you would have done differently when you were first starting out?
I initially set out to just work for myself and it took me a long time to get comfortable with the idea of hiring. Wanting to do everything yourself quickly bottlenecks the workflow and growth of a company and it’s a lesson that I’ve learned from. If I had delegated tasks that weren’t my area of expertise, it would have freed up valuable time that I could dedicate to tasks that I excelled at. Now if I need something done that isn’t within my skillset, I delegate, outsource or bring in the support to help deliver on the wider objective.
Find out more about Clever Ghost online:
Website: https://cleverghost.studio/
Instagram: https://www.instagram.com/thatcleverghost/
Paul’s Personal LinkedIN: https://www.linkedin.com/in/paulboal-designer/
Sign up to attend his talk on Wednesday 17th April at 7pm in our Hill St Studios
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Another chance to see some of the pics from our @womenfolk.co JUNIOR.SENIOR event we hosted last month!
Jul 23
Here we meet and get some advice and insights one of our newist creative residents at Blick video editor Ben O’Neil
Jul 22
Due to an insanely busy period of work and travel, this is a very belated post on some of the key lessons from our last Blick Academy Creative Talk on 5th June with Saul Duffin founder of @yeomagazine
We have a full event writeup on our blog with lots more tips and insights from Saul and lessons he has learned throughout his creative journey! (Link to blog in profile) ✨️
Jul 16
Here we meet and get some advice and insights one of our newist creative residents at Blick video editor Ben O’Neil.
Tell us a bit about yourself and your creative work?
I’m a video editor who predominantly works in non-scripted television. Currently working on a two part documentary series for Amazon Prime
What was the biggest hurdle for you starting out and how did you overcome it?
Getting in the door. I didn’t know anyone in tv so the biggest hurdle was getting my name about and then getting hired to work on something. I made lots of tea for years then convinced someone to let me edit a small thing.
How do you stay inspired and motivated?
Watching good stuff
What do you wish you had known before starting out?
Everyone is faking it a little bit.
What’s your top tip/piece of advice for anyone wanting to follow a creative path?
Be prepared to fail and then get back up and try again. Also practice your craft as much as humanly possible.
Do you have any regrets or anything you wish you had done differently on your creative journey?
Too many to list probably. Still working on that part.
Where can people find you online?
I’m thoroughly offline but my email is mebenoneil@gmail.com
Jul 8
NI CREATIVE HUBS MEETUP #3 BANGOR
This is the third meetup for creative hubs in Northern Ireland to come together, connect, share ideas, and support each other. This time in sunny Bangor, where we will be visiting:
Boom Studios @boom.studios
Seacourt Print Workshop @seacourtprints
The Courthouse @courthousebangor
If you are involved with running or working in a creative hub in Northern Ireland, we would love for you to join us at this our third meetup.
This series of events is a collaborative project between Blick Shared Studios and Boom Studios
�Book your ticket on our website (link in profile) ✨️
Jul 2
Some pics 📸 from our @womenfolk.co JUNIOR.SENIOR event on Saturday 15th June with @wee.nuls and @majukooo sharing their creative stories ✨️
Jul 1
Happy Friday! It`s almost the weekend... some lovely light in our Cotton Court Studios earlier this week! Let`s hope we see more of it over the weekend 🌞 ☀️ 🌤
Jun 28
Last week I was very lucky to get to attend this year’s Hubs Meet Up Bautopia 4 Metamorphosis organised by the European Creative Hubs Network with the support of STPLN , the hosting hub in Malmö, Sweden.
This year’s Hubs Meetup was exclusively for European Creative Hubs Network members and was a three day event focusing on creative hubs and their current topics of interest and challenges. This year, it was all about delving into the transformations of our communities, the built environment around us and the impact of creators on designing how we live where we live. As well as the amazing opportunities for peer learning from and connecting with other creative hubs here are a few of the things I found interesting from the meetup talks:
Collaboration - is key, but people need to learn how to collaborate as it`s not a skill that’s traditionally taught in schools, colleges or universities.
Unlearning - we need to unlearn old ways of working to relearn new ways of working.
Cross-sector collaboration - will have a role to play in green and social transformation and future innovation, bringing together artists, creatives and industry. Creatives have different ways of thinking, methods and processes and are capable of shaping something new in lots of different ways.
CITY ECOLOGY WALK
We also got to take part in a city walk organised by Feral a creative studio and research platform for ecology in urban spaces which was a lovely way to get some fresh air, find out a bit more about the city, it’s heritage and ecology.
Some of the places we visited on the walk:
1. Traditional Herring Shacks
2. Traditional Herring Fishing Boats
3. Turning Torso
4. Redeveloped Industrial Seafront Area
SOCIAL IMPACT WORKSHOP
I also took part in an amazing social impact workshop, which I will share more on in coming days. Giving me lots of new tools and methods for measuring our impact here at Blick. I especially loved the advice that it`s ok to include anecdotal evidence including stories and observations, to build a broader picture of the real human experience and impact of your organisation. I`m looking forward to going through the process properly for Blick in coming months!
Jun 27
Thanks again to everyone who came to our last Blick Academy talk last Wednesday evening. We have our Womenfolk JUNIOR.SENIOR event this Saturday then will be taking a little break from events over the summer while we get ourselves organised for Autumn/ Winter when we are hoping to also introduce some more practical workshops. Let us know if there is anything you would like us to cover!
Jun 14
Some pics from our latest Blick Academy creative talk with Saul Duffin founder of @yeomagazine Thanks so much to Saul for a brilliant talk and to everyone who came along. Full event write up to come shortly!
Jun 10
Just over a week to go until our Womenfolk JUNIOR.SENIOR event on Saturday 15th June with two amazing creative women sharing their stories!
SENIOR SPEAKER: ESTABLISHED CREATIVE - NUALA CONVERY - @wee.nuls
Wee Nuls (Nuala) is a multi-disciplinary artist and creative director based in Belfast. She works in a number of mediums including spray paint, hand drawn and digital illustration, and printmaking. Wee Nuls street art murals can be seen across Belfast and have become a part of the visual identity of the city over the past few years. She is inspired by challenging gender inequalities, beauty ideals, sexism, and raising awareness for feminist issues in a playful way.
JUNIOR SPEAKER: EMERGING CREATIVE - MAJA SZOTKIEWICZ - OWNER OF MAJUKOOO - @majukooo
Maja Szotkiewicz is the founder of Majukooo (selling her illustrated stationery, prints and jewellery online) , and is currently in her final year of her Graphic Design and Illustration undergraduate degree at Ulster University. Maja`s work is inspired by everyday, imperfect moments, as she believes finding beauty in the mundane is the key to true happiness. Maja has been featured in Belfast Telegraph`s 30 under 30 list in 2024, was a finalist at the NI Social Media Awards in the `Entrepreneurial Student of the Year` category in 2023 and has her products stocked in 49 stockists in the UK, Ireland, US and Canada.
EVENT DETAILS
Event Date(s): June 15, 2024
Event Time: 11.30am
Location: Blick Shared Studios, Hill Street, Belfast BT1 2LB
Book through website (link in profile) 🌼 🌸 ♥️ ✨️
Jun 7
"I made a magazine directed at my 16-year-old self, who felt like there wasn’t anything cool happening in the city."
"Like most creative people, my work is a reflection of who I am and what my interests are. I love music, comedy, art and design so I have always loved to fuse those things together."
��"I don’t think I’d change much as the failures and mistakes were probably the most valuable part of the experience."
Looking forward to hearing Saul`s story at tonight`s sold out Blick Academy Creative Talk!
If you can`t make tonight`s event and want to find our more about Saul, we did an interview with him that you can read on our website ✨️(link in profile)
Jun 5
A quick summary of the month of May at Blick! you can find details on everything on our website! Link in profile 🌟 🌟 🌟
Jun 4
Happy Monday! Start the week by checking out our latest roundup of funding, support, opportunities, events, exhibitions and festivals for NI creatives.
Read the full listings including links on our blog on our website (link in profile)
Jun 3
Another chance to find out a bit more about Saul Duffin founder of YEO magazine who is speaking at our next Blick Academy event next Wednesday evening at 7pm in our Hill St studios!
You can read the full interview on our blog or get your free tickets on our website!
May 31
Less that a week to go until our next Blick Academy Creative Talk with Saul Duffin, founder of YEO Magazine, sharing his creative story and only a couple of tickets left!
EVENT DETAILS:
Event Date(s): June 5, 2024
Event Time: 7pm
Location: Blick Shared Studios, 46 Hill Street, Belfast, BT1 2LB
Cost: Free
Book on our website ✨️ (link in profile)
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May 30
Our latest roundup of funding, support, opportunities, events, exhibitions and festivals for NI creatives.
FUNDING AND SUPPORT
- Design Academy Adapt Fashion Industry Program Collaboration Between VORN - The Berlin Fashion Hub and Zalando
- Invest NI Ambition to Grow Programme - Up to £45000 Funding
- Design Competition Ukraine
- Student Invent - £2500 Prize Pot
- Artist Residency Frac Grand Large/ Hauts-de-France Dunkirk
- Northern Ireland Screen New Writer Focus
- Northern Ireland Screen Short Film Call - £6000 - £22000 Funding for Individuals and Companies
- Applications Open: August Craft Month 2024
- Craft NI Gallery Maker Call Out 2024
- Áras Éanna Residency
- 143rd RUA Annual Exhibition
- Sailortown Festival Smartphone Photography Exhibition
- Digital Arts Studios STARTS4WATERII Residencies – Open call for artists
- Belfast Potters market Applications Open
- The National Lottery Support for Individual Artists Programme – Travel Awards
EVENTS
Northern Ireland Screen Writing for Readers - Screenwriting with Steve Brooks via Zoom
Wed 29 May
12 - 2pm
Goal Planning with Groove: Get The Damn Thing Done!
Thu 30 May
11:00 AM – 12:15 PM EDT
Online
Social Media Safety for Creatives and Professionals
Mon 3 Jun
3:30 – 4:30 PM EDT
Online
Blick Academy Creative Talk: Saul Duffin Founder of YEO Magazine
Wed 5 Jun
7pm
Blick Studios, Hill St
Digital Horizon Masterclass: “Integrating Captioning into Creative Work”
6 June 2024
10.30am – 4.30pm
Ledger Studio, University of Atypical
The Circle: Let`s Talk About Imposter Syndrome
Wed 12th June
6 - 8pm
Oh Yeah Centre
The Power of Podcasting
Thu 13 Jun
9:30 - 11:30 am
Innovation Factory
Digital Horizon Masterclass: “Build your own Online Platform”
Thu 13 Jun
10.30am – 4.30pm
Ledger Studio, University of Atypical
Womenfolk JUNIOR.SENIOR
Sat 15 June
11.30am
Blick Studios, 46 Hill Street
An evening with Brendan Mooney MBE
Wed 19 June
Ulster University, York Street
5:30pm - 7:00pm
EXHIBITIONS
Usfolk 6
23rd May to 2nd June
The Naughton Gallery
Belfast School of Art 175 Degree Shows
Dates: 7th June Opening Night
8th - 22nd June
Read the full listings including links on our website ✨️
May 28
Off for the bank holiday and wanting to work on your creative business idea? The next exercise on our resources for creatives section on our website is now available to view and download
Exercise 4 - Understanding Your "Why" or Your purpose
Your “Why” or purpose is the reason you have formed your creative practice boiled down to a single sentence (or two). This exercise will help you to understand your purpose and communicate it to the world.
Downloadable PDF and Word Versions available on our website ✨️ (link in profile)
May 27