An Interview With YEO Magazine Founder Saul Duffin
Saul is one of our current creative residents in our Hill Street studios and is sharing his creative story at our next Blick Academy Creative Talk on Wednesday 5th June. This interview gives a bit of an insight into Saul and his creative practice before his talk, including his inspiration for starting YEO Magazine, dealing with feedback, fear, future goals and more.
Can you tell us a little about yourself and your creative work and what inspired you to start YEO Magazine?
Like most creative people, my work is a reflection of who I am and what my interests are. I love music, comedy, art and design so I have always loved to fuse those things together. Whether it be drawing lyrics to my favourite song or trying to make people laugh with cartoony illustrations.
As well as being a vessel for my design, I was inspired to start YEO Magazine as a way to document and share my discovery of local artists that I liked. I was also inspired by the independent publications I came across in Manchester and graphic designers like Swifty and Craig Oldham.
Who is YEO Magazine for and what do you see as its main purpose?
As well as the creatives that YEO Magazine platforms and celebrates, it is for anyone interested in music, arts and culture in the city.
I also think that I made a magazine directed at my 16-year-old self, who felt like there wasn’t anything cool happeing in the city.
YEO’s main purpose is to celebrate the creative community and boost the profiles of local artists. I also aim to use it to change people’s perceptions of the viability of pursuing creative endeavours professionally and to try to get people to look at international artists the same way as local ones.
What are your future goals for the magazine?
That’s a tough one!
I’m pretty happy with how things are going but in the long term, I suppose the dream would be branching out into different cities until inevitable and complete world domination.
Other than that, making a solid living from it would be nice.
I know you do some stand up comedy and other things that require you to put yourself out there publicly. How do you deal with the inevitable fear and self-doubt that comes with pushing yourself to try new things, take risks and put yourself out there?
I have found that it gets a lot easier to put yourself out there, the more you do it!
With the comedy, it really helps to be prepared and just try and enjoy yourself as much as possible, while also going with the flow – which I think is a pretty good way to approach most things in life.
It also becomes slightly addictive once you get into it and trying to do something better than you did the last time is a mindset I’ve found beneficial.
Any tips for other creatives who want to follow a similar path?
I’d say the main thing is to try to be as resilient to failures as possible, do creative things that excite you and just try to be a nice person to be around.
Do you ever get negative feedback from clients and the public who access your creative content, through design work, the magazine, live performances etc? And if so how do you deal with it?
Of course! It’s all a part of the gig and I suppose it really depends on who it’s coming from. If it’s negative feedback in the shape of a faceless account on Instagram it’s pretty easy to ignore but if it’s constructive criticism from someone who knows what they’re talking about, I’ll try to take it on board. Or just disregard it and double down out of spite.
With design clients, it’s more of a case of trying to work things out with better communication and revisiting the brief/references etc – but it’s all part of the process, so it doesn’t feel like negative feedback as opposed to just feedback.
Finally knowing what you know now, is there anything you would have done differently when you were first starting out?
I don’t think I’d change much as the failures and mistakes were probably the most valuable part of the experience, but I would have liked to have been better at managing people’s expectations and communicating my capabilities – something that I still find a challenge!
You can find Saul online on Instagram and YEO Magazine on Instagram and through their website