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Meet the Team behind Small Town Big Dreams – Graeme Watson
Small Town Big Dreams is a podcast which shares the stories of creative entrepreneurs in Northern Ireland. It was founded in 2018 by Blick alongside Graeme Watson and Karishma Kusurkar it is a collaborative project that we have worked together to develop.
We thought it would be nice for everyone to find out a bit more about the team behind the podcast and their experiences during lockdown and the pandemic. We begin this week with Graeme Watson.
Can you tell us a bit about yourself and what you do?
My name is Graeme Watson, and by day I work in marketing and communications in higher education, but by night, for the past 14 years or so, I’ve been very active in building the comedy scene in Northern Ireland as a promoter and producer.
You have a background in comedy, what has been the impact of the pandemic within the comedy scene?
Comedy across the UK and Ireland has been hit very hard by the pandemic. From the smallest gigs in pubs to the largest gigs in theatres and arenas, comedy has been ‘cancelled’ along with live theatre and music. It has been interesting to watch how comedians have responded to this period though – from doing shows on Zoom or Twitch, having more time to concentrate on video or audio content, doing shows in people’s gardens, or ‘drive-in’ shows etc.
So there’s been a lot of creative responses, but for the vast majority of people who make a living performing comedy, or promoting it, it will have been an incredibly challenging time in terms of making a solid living.
Are you optimistic about the future of comedy and live performances?
I think comedy will always find a way through a situation like this. One thing that’s been interesting in Belfast is that with social distancing and curfews being in place, live comedy is now seen as being one of the only viable forms of entertainment for a Friday night. This wasn’t the case before the pandemic, because a disco or live music was seen as a more profitable option. Whether this is unique to Belfast I’m not sure, but in the long term comedy will recover.
That said, I suspect the pause will also act as a kind of watershed moment for some performers and clubs, who may decide to pack it in or not re-open. So I think the comedy scene after the pandemic subsides will be quite a different place from the one before it.
What kind of changes do you think the pandemic will bring to that sector?
It’s very hard to predict – I suppose the thing we haven’t got our heads round yet is how long the restrictions might be in place. Many of the public health people strongly hint that we will be living with this virus for a long time. So if the virus remains a high threat to public health for the next 3 or 4 years, for example, at the minute it feels like night life of all kinds is going to be the most heavily restricted. But for how long? That’s the big question really – I think most people in live entertainment are thinking they can just about survive until the Spring, but if there is no end in sight then I think this sector will be in the bleakest despair, quite frankly.
What about your own creative work, how has it been impacted by the pandemic?
Well, strangely, as I turn 40 this year, I had decided to take a bit of a sabbatical from running events to take stock and get re-inspired and re-energised. I had been getting used to sitting in more at night (and thinking how strange it felt), only to then be thrown into the situation of doing nothing but ‘sitting in’ for 4 months. So if anything it just turned my year of reflection into something even more intense! I wanted a year that was a bit different, and that’s what I got…
I suppose I didn’t really have a creative plan for this year, but I definitely wanted to develop more audio projects, so making The World Turned Upside Down was a great opportunity to really stretch my ambitions and abilities on that front. I also produced and edited a short story podcast with an author friend, called Inside John Patrick Higgins. That has been fun and interesting to do as well.
How was the lockdown for you?
Looking back, I think for sure at the start it was very strange and a little bit scary initially. It came all of a sudden, and was such an unimaginable scenario – everything being shut down and being told to stay at home, in a very short space of time. I felt very lucky to have been in a secure job that I could carry on doing at home – if I had gone into promoting comedy full-time as I was once planning to, I think this would have been a total catastrophe for that business, even if it was ticking along reasonably nicely.
The thing that I appreciated about lockdown was being able to spend more time in my home and appreciate it, and just the opportunity to slow down and get a bit more organised domestically and think about daily routines and exercise and things like that. It was really back to basics, wasn’t it?
What was the biggest change to your life?
I’m not sure I have an answer to that yet! There have been lots of changes, but I’m not sure which are temporary and which might be more long-lived!
Any changes you are planning to make to your life long term?
It feels dumb to say this, but there are definitely healthy daily habits that I developed during lockdown that I would like to keep as normality resumes. It’s easy to live very reactively when you are very busy all the time, rushing from one thing to the next, but I felt it gave me the opportunity to take a breather and get a bit more control, and maybe use my time better too.
What did you find most challenging?
I live on my own, which I guess other people would find challenging, but I’m sure it was much more challenging to be looking after children and other people during all of this. The most challenging thing was definitely just not being able to see family and friends. Sometimes I think this current period is actually worse, because although you might be working, the things in life that give life enjoyment and make work-life tolerable are severely restricted. I think that will be a difficult thing to sustain.
What kept you sane during this period?
Making the podcast definitely helped! I am a firm believer in always having a few projects on the go – I think that’s how I maintain sanity. Learning new things, even simple things, and having some purpose to your day is the recipe for sanity that hasn’t failed me yet. Lockdown was a new scenario in that you had really no idea when it was going to end – so there was no future planning, just day-by-day living, and trying to inject some purpose into the present.
You heard all the interviews in full, what was your biggest takeaway piece of advice or insight from all the interviews?
I was really struck by how people adapted to the situation so quickly, trying to find the opportunities in it, despite dealing with what I’m sure was quite devastating consequences of lockdown for some. I think Sean Duncan from Redcap Productions said something quite insightful about this being a ‘shared trauma’ that we’ve all experienced. I think that’s what’s so unusual about it – so many people on earth have experienced this strange purgatory, this strange hell, but we’ve all experienced it in ways that are utterly unique to our personal circumstances. In that respect, this moment in history has changed all of us quite profoundly in some way or another.
Finally what are your plans for your creative work in the future and how can people find you online?
For the moment my interest is definitely in writing and creating more interesting audio projects, so I think I will find a way to experiment with that in different ways.
People can find me online on Instagram at @graeme_theory, or on Twitter at @graeme_watson.
You can find out more about Small Town Big Dreams and listen to all previous podcast episodes and episode 1 of Small Town Big Dreams new audio documentary ‘The World Turned Upside Down’ on the impact of the pandemic on creative entrepreneurs in Northern Ireland here: https://www.smalltownbigdreams.co.uk/
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�Really looking forward to Ian Pitt �@mehimandherdesign�`s talk this Wednesday evening! Just 2 tickets left which you can book for free on our website!
Feb 4
Just a few tickets left for our creative talk this Wednesday evening with Ian Pitt, founder and creative director of Me,Him& Her Design Studio!
With nearly 30 years of experience in design, Ian’s career began in the retail sector before co-founding his own studio in 2007. Over the past 18 years, Me,Him&Her has developed a reputation for its multidisciplinary approach, crafting brand identities that come to life across digital, print, and physical spaces.
Their client base spans multinational corporations (ASOS, Virgin), SME’s and startups, all with a focus on creating meaningful, engaging brand experiences. Across branding, graphics, signage, interiors, or exhibitions, the studio balances creativity with commercial impact.
In this talk, Ian will share insights from his creative journey, exploring key projects, lessons learned, and the realities of running an independent design studio — from the highs of creative freedom to the challenges he’s found running his own business.
Discover more about Ian and his work at mehimandher.com and follow the studio on Instagram at @mehimandherdesign
EVENT DETAILS
Event Date(s): February 5, 2025
Event Time: 7pm - 8pm
Location: Blick Shared Studios, 46 Hill St, BT1 2LB
Cost: Free
Sign up now for your free ticket (link below or in profile)
https://blickstudios.org/events/nurture-creative-talk-2/
Feb 3
Some weekend reading part 2! Ahead of his talk for us this Wednesday
evening Ian Pitt, founder and creative director of Me,Him&Her Design
Studio has done a brilliant interview for us that you can read now on
the blog on our website link in profile or below ✨️
https://blickstudios.org/blog/an-interview-with-ian-pitt-founder-and-creative-director-of-mehimher-design-studio/
You can also still book a free ticket on the events page of our website!
EVENT DETAILS
Event Date(s): February 5, 2025
Event Time: 7pm - 8pm
Location: Blick Shared Studios, 46 Hill St, BT1 2LB
Cost: Free
Sign up now for your free ticket!
https://blickstudios.org/events/nurture-creative-talk-2/
Feb 2
Some weekend reading! Ahead of his talk for us this Wednesday evening Ian Pitt founder and creative director of Me,Him&Her Design Studio has done a brilliant interview for us that you can read now on the blog on our website (link in profile) or over the next two days here on Instagram ✨️
You can still book a free ticket on the events page of our website!
EVENT DETAILS
Event Date(s): February 5, 2025
Event Time: 7pm - 8pm
Location: Blick Shared Studios, 46 Hill St, BT1 2LB
Cost: Free
Sign up now for your free ticket!
https://blickstudios.org/events/nurture-creative-talk-2/
Feb 1
It`s the last day of January. There`s still time to reflect on your plans and ambitions for your creative practice for the year ahead. Here`s some journal prompts to help you get started!
What would the best next year look like for you in your creative practice?
What would you create, experience, and accomplish in your creative practice over the next 12 months to make it the best year of your life? Dream Big, but also include the details
Also available as downloadable Word and PDF documents on our website link in profile and below 🌼 🌸 🌻
https://blickstudios.org/resources/12331/
Jan 31
Ahead of Ian Pitt, founder and creative director of Me,Him&Her`s creative talk for us next Wednesday evening, we are sharing with you some examples of his work for clients, including:
�- �Promotional work for The English National Opera gallery show “Under The Skin”
�- �Branding for the depot_ a mixed use gallery/work and event space, East London
�- �Interior work for Sony Music
�- �Branding, placemaking, and wayfinding for Leavesden Park, Watford
�- �Show catalogue for “Change Everything - Art as Protest” curated by Anthony Burrill and the depot_
- �FCUKFM. Live radio station installation broadcasting from French Connection store windows Regent Street
With nearly 30 years of experience in design, Ian’s career began in the retail sector before co-founding his own studio in 2007. Over the past 18 years, Me,Him&Her has developed a reputation for its multidisciplinary approach, crafting brand identities that come to life across digital, print, and physical spaces.
Their client base spans multinational corporations (ASOS, Virgin), SME’s and startups, all with a focus on creating meaningful, engaging brand experiences. Across branding, graphics, signage, interiors, or exhibitions, the studio balances creativity with commercial impact.
In this talk, Ian will share insights from his creative journey, exploring key projects, lessons learned, and the realities of running an independent design studio — from the highs of creative freedom to the challenges he’s found running his own business.
Discover more about Ian and his work at mehimandher.com and follow the studio on Instagram at @mehimandherdesign
�EVENT DETAILS��
��Event Date(s): February 5, 2025
Event Time: 7pm - 8pm
Location: Blick Shared Studios, 46 Hill St, BT1 2LB
Cost: Free
Sign up now for your free ticket!
��https://blickstudios.org/events/nurture-creative-talk-2/�������
Jan 30
We currently have 2 dedicated deskspaces available in our Cotton Court Studios £125 each per calendar month email christine@blickstudios.org for more info or to arrange a viewing or visit our website for more info!
Jan 29
As we approach the end of the first month of a new year here are some journal prompts to help you refine your creative idea by reflecting on your current creative practice over the past year.
Reflect on the area of your creative practice you have experienced the most growth this year. What have you learned, and how have you evolved in that part of your life?
What are you proud of or deeply grateful for this year in your creative practice? List everything that comes to mind big or small
You can also download the journal prompts as a PDF or Word document on the creative resources section of our website (link in profile)
Jan 28
What a miserable Sunday, but for anyone working on a new creative business idea, or looking to change their current creative business model or make some changes in their life it`s the perfect weather for staying indoors and doing some gentle reflection. We have put together some (hopefully) useful journal prompts to help you get started!
You can also download this exercise as a pdf or word document from the resources section on our website ✨️(link in profile)
Jan 26
Looking forward to our first creative talk of 2025 on Wednesday, 5th February with Ian Pitt, founder and Creative Director of the London - and Belfast-based design studio Me,Him&Her. @mehimandherdesign
With nearly 30 years of experience in design, Ian’s career began in the retail sector before co-founding his own studio in 2007. Over the past 18 years, Me,Him&Her has developed a reputation for its multidisciplinary approach, crafting brand identities that come to life across digital, print, and physical spaces.
Their client base spans multinational corporations (ASOS, Virgin), SME’s and startups, all with a focus on creating meaningful, engaging brand experiences. Across branding, graphics, signage, interiors, or exhibitions, the studio balances creativity with commercial impact.
In this talk, Ian will share insights from his creative journey, exploring key projects, lessons learned, and the realities of running an independent design studio — from the highs of creative freedom to the challenges he’s found running his own business.
Discover more about Ian and his work at mehimandher.com and follow the studio on Instagram at @mehimandherdesign
Event details:
Event Date(s): February 5, 2025
Event Time: 7pm - 8pm
Location: Blick Shared Studios, 46 Hill St, BT1 2LB
Cost: Free
Book your free ticket on our website ✨️ (link in profile)
Jan 22
Creative Skills Workshop – Branding Your Creative Business
Join us on Wednesday, 12th March, for this free creative skills workshop all about branding your creative business!
Event Date(s): March 12, 2025
Event Time: 7pm - 9pm
Location: Blick Shared Studios, 46 Hill St, Belfast, BT1 2LB
Cost: Free
Full workshop details and facilitator info coming soon!
Sign up now for your free ticket! (Link in profile)
Event Date(s): March 12, 2025
Event Time: 7pm - 9pm
Location: Blick Shared Studios, 46 Hill St, Belfast, BT1 2LB
Cost: Free
Jan 21
Blue skies & loads of light & amazing shadows in our Great Northern Street Studios on this lovely sunny Friday 💙 🌞 ☀️ 🌤
Jan 17
Great workshop yesterday in our Great Northern Street Studios on - ``creative purpose, values, vision and mission` with our Nurture Program participants @verahylands and @bethanysmillican . Many thanks to @itsaullovin founder of @yeomagazine for being our guest and sharing his thoughts and experiences!
Jan 16
We are super excited to have Ian Pitt, founder and Creative Director of the London – and Belfast-based design studio Me,Him&Her. sharing his creative story at our next Creative Talk on Wednesday 5th February!
With nearly 30 years of experience in design, Ian’s career began in the retail sector before co-founding his own studio in 2007. Over the past 18 years, Me,Him&Her has developed a reputation for its multidisciplinary approach, crafting brand identities that come to life across digital, print, and physical spaces.
Their client base spans multinational corporations (ASOS, Virgin), SME’s and startups, all with a focus on creating meaningful, engaging brand experiences. Across branding, graphics, signage, interiors, or exhibitions, the studio balances creativity with commercial impact.
In this talk, Ian will share insights from his creative journey, exploring key projects, lessons learned, and the realities of running an independent design studio — from the highs of creative freedom to the challenges he’s found running his own business.
Discover more about Ian and his work at mehimandher.com and follow the studio on Instagram at @mehimandherdesign
EVENT DETAILS
Event Date(s): February 5, 2025
Event Time: 7pm - 8pm
Location: Blick Shared Studios, 46 Hill St, BT1 2LB
Cost: Free
Sign up now for your free ticket on our website (link in profile) 🌟 🌟 🌟
Jan 14
Happy Monday from our cosy Cotton Court studios in the Cathedral Quarter where we have this lovely dedicated deskspace available immediately! £125 per calendar month all-inclusive and no VAT, email christine@blickstudios.org for more info or to arrange a viewing
Jan 13
Our next Creative Talk will be on Wednesday 5th February with a local creative sharing their story!
Speaker details coming soon!
Sign up now for your free ticket on our website (link in profile)!
Jan 10
2024 a year of change, travel, hard work and exciting new opportunities!
2024 really was a year of change for us at Blick, we left our first studios on the Malone Road after 15 years and moved to new premises on Great Northern Street just off the Lisburn Road in South Belfast. The move took up much of our time and energy, but looking back, ultimately2024 was a great year with the following being some of our best bits!
GREAT NORTHERN STREET STUDIOS
Moving from our Malone studios after 15 years was a physical and emotional challenge, but we love our new Great Northern Street Studios and are confident we will look back on the experience as a positive one in the future!
DESIGN YOUR LIFE PROJECT HONG KONG
Doing more international work to promote the creative industries in Northern Ireland to a global audience and to provide opportunities for local creatives was one of our goals for 2024. It was only a small project but in 2024 we were lucky to start that journey by getting the opportunity to work collaboratively with a Hong Kong illustrator to create a design installation for the British Council Hong Kong Spark Healthy Futures Festival in October called Design Your Life
CREATIVE TALKS
We had some amazing talks in 2024 with local creatives sharing their creative stories in our Blick Academy events i,cluding:
Alanna Mcdowell
Paul Boal
Saul Duffin
Stephanie Heckman
We also hosted a really lovely Womenfolk Junior Senior event in June with artist and creative Nuala Convery aka Wee Nuls and Maja Szotkiewicz the,founder of Majakoo both sharing their creative journeys.
NURTURE INCUBATION PROGRAM
We very gratefully received funding from Belfast City Council for Nurture an incubation program, providing free workspace, mentoring and business support for 4 emerging creatives.
TRAVEL
In 2024 we went to Malmo Sweden, Hong Kong and Bologna Italy for creative Hubs research and projects, met some amazing people and learnt a lot that we hope to take forward into 2025!
At the start of this new year we are grateful as always to do the work we do with the people we do and to have the hard bits to look back on and learn from as well as the good bits!
Jan 8
As you wind down for Christmas, read this interview with @verahylands, an artist with a passion for Northern Ireland`s woodlands and natural habitats. Vera is a participant on our Nurture programme and is hoping to build a creative brand that not only brings attention to the beauty of Northern Ireland’s nature but also actively advocates for its preservation.
We`re off now for a wee break for Christmas 🎄 until 6th Jan! Thanks as always for your support this year and happy holidays everyone!
Dec 20
Meet our next Nurture Program participant, artist @verahylands
Can you introduce yourself and tell us a bit about your creative work?
My name is Vera Hylands, and I’m a self-taught artist with a background in business and a lifelong passion for creative work. Although I grew up in the bustling city of Moscow, I have always felt most at home in nature, which fuels my artistic vision and drives the messages in my art. Over the years, I’ve worked in digital textile printing, which has given me a unique understanding of how to transform art into tangible items, but ultimately, my love for art and environmental advocacy led me down a new path. After moving to Northern Ireland, I was deeply struck by the country’s natural beauty, alongside a sense of loss due to environmental challenges. I’m now building a creative brand that celebrates Northern Ireland’s landscapes through abstract art, with the specific goal of drawing attention to the need for environmental preservation and restoration. Using mixed media, I aim to capture the spiritual and emotional essence of nature while telling a story about the region’s environmental past, present, and potential future.
Read the full interview on our website blog (link in profile) 🌟 🌳
Dec 18