Retail Ready Insights for Creatives from Emma Jackson founder of Hunter Paper Co
Our second blog sharing insights from the Retail Ready Fieldtrip for Ulster University Enterprise Placement Year Students we hosted in October 2025. We started the day in our Hill Street studios before visiting Born and Bred, Hunter Paper Co and Story Box NI
With the students all learning about how to get their creative products ready for retail from Linzi Rooney founder of Born and Bred, Emma Jackson founder of Hunter Paper Co and Rachel McIlgorm founder of Story Box NI
We previously shared some of our best insights from the day from Linzi Rooney, here we are sharing those from Emma Jackson founder of Hunter Paper Co a letterpress stationery brand and stationery store located in Belfast, Northern Ireland
01. Create products with a function. Emma suggested creating products that have a function to increase your sales and stockists.
02. Focus on your packaging. Emma echoed Linzi’s thoughts on our last retail ready blog the value of packaging when creating a successful product for retail
03. Visit tradeshows for merchandising tips to set your products apart from others.
04. Consider sending physical samples to potential retailers so they can properly experience your product and your commitment to your creative business
05. Emma suggested Faire was a great resource for researching competitors pricing.