Retail Ready Insights for Creatives from Rachel McIlgorm Founder of Story Box NI
Our third and final blog sharing insights from the Retail Ready Fieldtrip for Ulster University Enterprise Placement Year Students we hosted in October 2025.
We previously shared some of our best insights from the day from Linzi and Emma, today we are sharing those from Rachel McIlgorm founder of Story Box NI a Belfast based ethical gifting company. Offering curated, sustainable gifts from small and social impact businesses across the UK and Ireland through corporate gifting initiatives and a gift shop based in Portview Trade Centre in East Belfast.
01. Email and introduce yourself. Rachel suggested for retailers such as hers which are social enterprises and interested in the ethics of their suppliers you should send an email and introduce yourself and share your story and why your product would fit their shop.
02. Invest in good quality images of your products
03. Make sure you know your pricing. Account for retailers margins and include details of your pricing when contacting retailers.
04. Don’t be afraid to follow up if you don’t get a response from a retailer.
05. Use your story to market your product. Make your story personal and use it throughout your marketing and branding to differentiate your product.
Rachel is also very kindly taking part in our Rapid Feedback for Makers event on Wednesday 6th May as part of Belfast Design Week
During this event 8 emerging makers and designers will have the opportunity to meet with and get one-on-one feedback from 4 independent design and retail professionals Rachel, Catherine McGinnis co-founder of Maven, Celeste Macormac Owens Retail Co-ordinator Belfast School Of Art Shop and Kate McILhagger-Ng KMN Creative Consulting – formerly Head of Product Development at Made.com.
Get more info and sign up on the Belfast Design Week website