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How to Identify Core Purpose: 5 Whys

  1. Start with WHAT you do. “We make X products or deliver Y services”
  2. Next, ask “WHY is that important?” How do you make a difference in the lives of your customers?
  3. Ask the WHY question again and again (5 times – Don’t cheat and stop with 3 whys!), each time brainstorming and charting your answers.
  4. After a few whys, you’ll find that you’re getting down to the fundamental purpose of the organization.
  5. Review all the different answers to the WHY question, searching for the answer that resonates most, generates some passion, and gets to the heart of your organization’s Core Purpose.

 

Questions to Test & Refine Your Core Purpose

  1. Do you find this purpose personally inspiring, and does it make you feel proud of your company?
  2. Can you envision this purpose being as valid 100 years from now as it is today?
  3. Does this purpose help you decide which opportunities and activities to say YES to and which ones to say NO to?
  4. Is this purpose authentic (not merely words on paper that “sound nice”), and would it be greeted with enthusiasm rather than cynicism?

Putting Your Core Purpose Into Words

When you’ve got your purpose figured out, try and put it in words. Keep in mind, it doesn’t need to be a description of your products and services. It needs to be a succinct description of the impact of those products and services, and it usually begins with ‘we.’ And it should speak to your highest aspirations, it doesn’t need to be something you’re delivering on 100 percent today.

Downloadable PDF and Word versions of the Understanding Your “Why” Exercise

Understanding Your "Why" Exercise PDF

PDF: 66.41 KB
A downloadable PDF version of the 'Undertanding Your "Why" exercise'
Download document

Understanding Your "Why" Exercise Word Document

Word doc: 67.50 KB
A downloadable Word version of the 'Undertanding Your "Why" exercise'
Download document

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Another chance to see some of the pics from our @womenfolk.co JUNIOR.SENIOR event we hosted last month!
Here we meet and get some advice and insights one of our newist creative residents at Blick video editor Ben O’Neil
Happy holidays to anyone lucky enough to get a few days off work ✨️
NI CREATIVE HUBS MEETUP #3 BANGOR

This is the third meetup for creative hubs in Northern Ireland to come together, connect, share ideas, and support each other. This time in sunny Bangor, where we will be visiting:

Boom Studios @boom.studios

Seacourt Print Workshop @seacourtprints

The Courthouse @courthousebangor

If you are involved with running or working in a creative hub in Northern Ireland, we would love for you to join us at this our third meetup.

This series of events is a collaborative project between Blick Shared Studios and Boom Studios

�Book your ticket on our website (link in profile) ✨️
Thanks again to everyone who came to our last Blick Academy talk last Wednesday evening. We have our Womenfolk JUNIOR.SENIOR event this Saturday then will be taking a little break from events over the summer while we get ourselves organised for Autumn/ Winter when we are hoping to also introduce some more practical workshops. Let us know if there is anything you would like us to cover!
Just over a week to go until our Womenfolk JUNIOR.SENIOR event on Saturday 15th June with two amazing creative women sharing their stories! 

SENIOR SPEAKER: ESTABLISHED CREATIVE - NUALA CONVERY - @wee.nuls 

Wee Nuls (Nuala) is a multi-disciplinary artist and creative director based in Belfast. She works in a number of mediums including spray paint, hand drawn and digital illustration, and printmaking. Wee Nuls street art murals can be seen across Belfast and have become a part of the visual identity of the city over the past few years. She is inspired by challenging gender inequalities, beauty ideals, sexism, and raising awareness for feminist issues in a playful way. 

JUNIOR SPEAKER: EMERGING CREATIVE - MAJA SZOTKIEWICZ - OWNER OF MAJUKOOO - @majukooo 

Maja Szotkiewicz is the founder of Majukooo (selling her illustrated stationery, prints and jewellery online) , and is currently in her final year of her Graphic Design and Illustration undergraduate degree at Ulster University. Maja's work is inspired by everyday, imperfect moments, as she believes finding beauty in the mundane is the key to true happiness. Maja has been featured in Belfast Telegraph's 30 under 30 list in 2024, was a finalist at the NI Social Media Awards in the 'Entrepreneurial Student of the Year' category in 2023 and has her products stocked in 49 stockists in the UK, Ireland, US and Canada. 

EVENT DETAILS 

Event Date(s): June 15, 2024
Event Time: 11.30am
Location: Blick Shared Studios, Hill Street, Belfast BT1 2LB
Book through website (link in profile) 🌼 🌸 ♥️ ✨️
A quick summary of the month of May at Blick! you can find details on everything on our website! Link in profile 🌟 🌟 🌟
Happy Monday! Start the week by checking out our latest roundup of funding, support, opportunities, events, exhibitions and festivals for NI creatives. 

Read the full listings including links on our blog on our website (link in profile)
Another chance to find out a bit more about Saul Duffin founder of YEO magazine who is speaking at our next Blick Academy event next Wednesday evening at 7pm in our Hill St studios!

You can read the full interview on our blog or get your free tickets on our website!
Less that a week to go until our next Blick Academy Creative Talk with Saul Duffin, founder of YEO Magazine, sharing his creative story and only a couple of tickets left!

EVENT DETAILS:

Event Date(s): June 5, 2024
Event Time: 7pm
Location: Blick Shared Studios, 46 Hill Street, Belfast, BT1 2LB
Cost: Free

Book on our website ✨️ (link in profile)

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Off for the bank holiday and wanting to work on your creative business idea? The next exercise on our resources for creatives section on our website is now available to view and download

Exercise 4 - Understanding Your "Why" or Your purpose

Your “Why” or purpose is the reason you have formed your creative practice boiled down to a single sentence (or two). This exercise will help you to understand your purpose and communicate it to the world.

Downloadable PDF and Word Versions available on our website ✨️ (link in profile)